A day in the life of Publicitas Content

Shooting Vietnam’s answer to David Blaine for Jetstar Pacific on the monsoon-drenched streets of HCMC… researching Singapore’s birdlife for a coffee-table book for the National Parks Board… designing an infographic for a healthcare client… interviewing tennis star Caroline Wozniacki for Singapore Airlines’ Priority magazine… supplying online destination guides for SilkAir…  developing an app for HomeTeamNS… proofreading the Mandarin edition of a new Hong Kong tourism guide… exploring a potential content delivery partnership with a major international TV broadcaster…

People often ask, what exactly is content marketing? Well, these were just some of the jobs our team was having fun doing working hard at during one day last week. It’s certainly varied, but does this make it any clearer? Ok, probably not. So that’s why we thought we’d use this blog space to describe some of the things we get up to. Maybe after a while the picture will become a little clearer…

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