NewBase Content’s Hidden Talents #1

When he’s not directing photo shoots or producing stylish infographics for NewBase Content, our senior designer Benjamin Cheh Ming Hann is building award-winning creations from LEGO®. His complex original brick designs have been featured in a number of magazines. As well as building special commissions for his Instagram followers (@benjaminchehminghann), Ben has also produced a 3D LEGO® sculpture for Singapore’s Tan Tock Seng Hospital.

We asked Ben to share 5 ways LEGO® inspires him:

1. If you do what you love, it’s the best way to relax

Playing with LEGO® bricks has been really beneficial to me, especially for my mental well-being. When I’m immersed with LEGO® it puts my mind in a state of relaxation, removing any stress. Maybe it reminds me of childhood, where my only concern was whether there would be more LEGO® to tinker with after my current model was completed. So give it a try – you may feel younger again!

2. It’s all about creative problem solving

Fiddling with LEGO® requires tapping on all your creative juices. When brainstorming a brand new design, I sometimes look to other brick artists for inspiration, look at sketches of anime or watch some sci-fi movies for inspiration.

3. Alone we can do so little, together we can do so much more

Contrary to what most people might think, LEGO® is not necessarily a solo activity. When constructing a larger playset, you may want to recruit fellow enthusiasts to ‘complete the mission’. Leadership and delegation skills will be put to the test. One needs to be able to share tips on design and provide constructive criticism, which is not always so easy. Once mastered however, it’s a real boost to your teamwork skills.

4. Imagination is stronger then knowledge

When you’re handed a sketch of a new design, your ability to think in three dimensions is tested to the limit in order to bring the idea to life. I’ve read that such spatial intelligence is a critical factor in your ability to think as an engineer, artist or architect. So it’s great training for the brain and helpful for overcoming other design challenges at work.

5. Great works are performed not by strength, but by perseverance

Inevitably when you start producing your own LEGO® designs, you’ll experience difficulties, delays and random annoyances throughout the journey. But if you want to succeed, you need to stay positive and keep going. As you get more experienced, each hurdle is less daunting and you’ll slowly create better “masterpieces”.

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