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  • NewBase Content’s Hidden Talents #1

    When he’s not directing photo shoots or producing stylish infographics for NewBase Content, our senior designer Benjamin Cheh Ming Hann is building award-winning creations from LEGO®. His complex original brick designs have been featured in a number of magazines. As well as building special commissions for his Instagram followers (@benjaminchehminghann),…

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  • Integrated campaign for Taiwan Tourism Bureau

    NewBase Content produced an end-to-end integrated campaign for Taiwan Tourism Bureau (TTB) targeting prospects in Australia and New Zealand. As a new target market where Taiwan had very little customer recognition, we proposed a multi-platform 6-month campaign across digital (social media buys and programmatic), radio, OOH and print (advertising and…

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  • Content marketing in a omni media campaign

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  • The future of VR and AR in marketing and advertising

    NewBase Content reports from the AsiaVR Association’s gathering in Singapore on 14 June 2016.

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  • Designers in Singapore: KangYong on Handcrafting Unique Accessories

    KangYong started theKANG in 2009, and only turned full-time in 2013. Known for using chainmail and upcycled materials like vinyl records and dyed cable ties, the label offers unisex handcrafted accessories with a modern edge. Here, he opens up about incorporating a part of himself in each of his creations.…

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  • A day in the life of Publicitas Content

    Shooting Vietnam’s answer to David Blaine for Jetstar Pacific on the monsoon-drenched streets of HCMC…

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  • Sawasdee magazine launch

    Revealing the new look for Thai Airway’s inflight magazine – Sawasdee at the Sawasdee Refresh Party

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